100 Fickle Felines Shop IKEA

All good witches and wizards love cats right?! And cats are an icon of Halloween....but that's as far I can stretch the link here. Although this isn't Halloween related per se...I just had to do a cat post when I saw this bit of news combining 3 things I love in one neat little package....Cats, IKEA, and Creativity! It seems that the creative team from the advertising firm that handles IKEA love cats too. And being that we 'creative' types are often just one step shy of 'crazy' anyway....they came up with a clever, albeit a tad bit crazy and industrious concept to say the least. They decided to let 100 Cats loose in an empty IKEA store in London, and film the results for a commercial. Say what? Yes, you read that right not 1, not 10....but 100 Fickle Felines with free reign to explore the place in any way they saw fit.

I for one cannot imagine trying to keep up with 100 cats in a store that large. Far too many places for them to hide out. Heck, I can't even find my own black cat in my own house sometimes and I know every square inch of it. Can you imagine trying to find all those kitties in a huge IKEA store? Obviously there were many handlers there to do the wrangling, but still...what a job! And some of the cat owners were on hand too. But can you imagine how mortified you'd be if YOUR cat decided to mark its territory on a brand new sofa or something? I mean would you be obligated to buy the sofa then? Or worse, would they just wipe it down and proceed to sell it to an unsuspecting buyer? Eeegads! If you watch the second video of the making of the shoot, you will see that not all the cats were cooperative....go figure! But the results are pretty cool! The first video is the finished commercial and the second video is the making of the commercial. Cat lovers should enjoy these, but does it make you want to shop IKEA now? Guess that is the real test of the ad's effectiveness.